
Why does the investment industry prefer the word "risk" to "loss?"
Does this euphemism affect the way people and advisors design their portfolios?

The Wealthy Boomer wrote:Why does the investment industry prefer the word "risk" to "loss?" Does this euphemism affect the way people and advisors design their portfolios?


Now also available in the Liberated Post: Risk by any other name is loss.The Wealthy Boomer wrote:Piece on this -- Risk-taker or loser? -- in FP Weekend.



I thought that was what the advisor was for?They sometimes stop people from doing dumb things.

TWB wrote:Why does the investment industry prefer the word "risk" to "loss? Does this euphemism affect the way people and advisors design their portfolios?
gyrfalcon wrote: If academics & leading investment figures spent as much time researching the best means to investor education & investor self-control as they do on dry analyses of median results, they might assist investors to a higher long-term return.
IMHO. gyr.

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